5 Ways Trade Associations can Add Value for Members (FREE eBook)

A guide to growing Trade Association revenue streams by supporting recruitment and retention


In our free eBook, Make Your Members Happy, we look at ways your Trade Association can use value-added initiatives to:

  • Recruit and retain members
  • Develop interdependence between your association and its membership
  • Grow and diversify your revenue streams

Make Your Members Happy covers:

  • Using non-dues revenue to give back to your members
  • Developing communication strategies for Millennials and other diverse groups
  • Turning compliance requirements into benefits
  • Simplifying and streamlining back-office and HR tasks
  • And much more


Our goal is to help you make the best use of your time, money, and human resources in your efforts to serve your membership and develop your revenues. That’s why the suggestions in this eBook are designed to build on the foundation of what Trade Associations are already good at—providing value to members.




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